SEARCH ENGINES

"81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced internet users rely on a search engine when trying to find a product to service." - Jupiter Communications: Consumer Survey Data

The most common search engines are GOOGLE, MSN and YAHOO. Search Engines are not 'black boxes'.  They are computer programs that search the internet for information we request.  We do this by asking (or submitting)keywords or keyphrases and the search engine returns a list of websites   where these keywords were found. Here is how that happens

A website is crawled (Spidering). Search engines "crawl" through or "spider" your site, following all the links within it to thoroughly index the site and sites that link to your site.

Once your site has been spidered / crawled by top search engines, the search engines rank it. They use ultra-complex algorithms (technical formulas) to determine which sites rank high and get listings on the first page or two of search results, and which sites don't get such priority. "Search Engine Optimization," or SEO, is the process of "optimizing" your site, or making it maximally attractive to particular search engines. Charlatans abound in the ranks of SEO companies, most of them using smoke and mirrors. Depend on a company like ourselves with a track record you can see.

Links are critical to your site's success. If hundreds of other websites which have a real relationship to your business "link" to your site by listing your site's URL (www address) on their site, then what search engines do doesn't really matter: you're likely to succeed without them. (Never allow your site to be linked from unrelated sites; search engines regard this as a rouse to improve search engine performance rather than a legitimate link, and they penalize you by downgrading your ranking.)

It takes new sites months to build up sets of reciprocal "links" from other sites. It also takes time to achieve optimal placement in search engine results. We use our "SEO" skills to deliver a website that works both from a search engine ranking perspective and from an inbound hyperlinks perspective.